Chance

Around the Net in ONLINE Marketing

By Gavin O'Malley, Monday, Oct. 8, 2012

By Gavin O'Malley Google Debuts Credit Card ZD Net  Trying to boost business, Google is rolling out a credit card that small-to-medium-sized businesses can use to spend more money with the search giant. Dubbed AdWords Business Credit, “Google has brought out its first credit card,”ZDNet writes. “Google … today launches a program in the United Kingdom that will help its customers finance online advertising purchases,” Daily Finance reports. “The service is expected to launch in the United States within the next few weeks.” With the card, Google “hopes small business will use to rack up big bills for online ads they don't have the cash to stump up for at the time of purchase,” The Register reasons. “This is not the first time that Google has offered credit to drive more AdWords investment,” TechCrunch reminds us. “It’s been running a pilot with 1,400 companies in the U.S. for a year. “The results of the study proved that Google could sell more and more valuable ad space by putting the money up front,” 9to5Google writes. Why? “Small business owners are used to being pressed: for resources, for time, and especially for credit,” Google VP Treasurer Brent Callinicos, tells WebProNews. “Juggling expenses across different credit cards and managing seasonal business spikes and valleys doesn’t leave much room for other spending, like investing in a new oven at a pizzeria or treating a great customer to dinner.” More broadly, “the move by Google to offer credit to advertisers appears to be in line with the financing schemes some IT companies offer customers for large IT purchases through their financing arms, helping increase their business,” Computerworld notes. Read the whole story... Post your public response in Around the Net in Online Marketing - Top of the News. See what others are saying in Around the Net in Online Marketing - Top of the News. Google Takes A.I. To Next Neural Level Technology Review Credit cards aside, what’s next on the horizon for Google? For one, the company appears ready to take new artificial intelligence software -- apparently modeled after human brain cells -- and bake in into some existing services. In the simplest terms, “the company's neural networks decide for themselves which features of data to pay attention to, and which patterns matter, rather than having humans decide that, say, colors and particular shapes are of interest to software trying to identify objects,” explains MIT’s TechnologyReview.com. Shortly, Google’s speech recognition services are expected to benefit from these mind-bending efforts. - Read the whole story... Gov Sounds Alarm On Chinese Telecom The Wall Street Journal After a year-long investigation, the House intelligence committee has concluded that a Chinese telecommunications company that has been trying to expand in the U.S. poses a national-security threat, and may have already violated U.S. laws. “The firm, Huawei Technologies Inc., and a second firm, ZTE Inc., pose security risks to the U.S. because their equipment could be used for spying on Americans,” The Wall Street Journal reports. “The committee recommends that the U.S. block acquisitions or mergers involving the two companies” -- and avoid using equipment from the firms. - Read the whole story... Tech Giants Partner On Open Web Guide The Next Web Endeavoring to create a professional rulebook for the open Web, Apple, Adobe, Facebook, Google, HP, Microsoft, Mozilla, Nokia, and Opera have joined the W3C to launch WebPlatform.org. The new Web site will serve a "single source of relevant, up-to-date and quality information on the latest HTML5, CSS3, and other Web standards, offering tips on Web development" and best practices for the technologies,” The Next Web reports. The site will exist as a Wiki for company representatives to add and amend their own contributions. - Read the whole story...

New

Gadgets Engadget IPhone 5 Iphone 4s IPad Android HTC OneX

About Java @ Copyright LPU